DANI STANCHEVA

REVENUE MARKETING ABM AI-POWERED GTM

THE NEXT STAGE OF GROWTH NEEDS SOMEONE WHO CAN BUILD IT.

Most companies hire strategists who can't execute or tacticians who miss the big picture. I bridge the gap — architecting the AI-powered GTM infrastructure behind ABM, demand generation, and RevOps while leading the campaigns that drive revenue growth.

EXPLORE THE SYSTEMS VIEW THE WORK
Dani Stancheva in a white blouse with her hand resting by her chin 
const yourNextStage = {
  campaigns: {
    from: "Disconnected campaigns",
    to: "Coordinated buyer journeys"
  },
  signals: {
    from: "Signals without follow-through",
    to: "Timely, relevant seller action"
  },
  measurement: {
    from: "Reporting on activity",
    to: "Measuring business impact"
  }
};
 
activate(yourNextStage);

EXPLORE THE SYSTEMS

SYSTEM BLUEPRINT

Turn a buying signal into a clear next move.

Turn account signals into timely seller action.

  1. SIGNAL
  2. DECISION
  3. AI ASSIST
  4. ACTIVATION
EXPLORE SYSTEM ↗
~12YEARS IN B2B SAAS & TECH
5XZERO-TO-ONE BUILDS
+110%TARGET-ACCOUNT ACV
$36M+SOURCED PIPELINE
HarnessVeriffOPSWATEventGeekTeamViewerSophosNetAppGigamonConnectWiseStrataFlowsItWorks!New Horizons

HOW I BUILD / SIX CONNECTED SYSTEMS

From signal to
next move.

Explore how account intelligence, content, coordinated engagement, and experimentation move the business.

SIGNALS · ACCOUNT INTELLIGENCE · SELLER ACTIVATION

● SYSTEM BLUEPRINT

Turn a buying signal into a clear next move.

Connect account research and enrichment to an owned action. Give Sales the context, evidence, and relevant reason to engage.

THE BLUEPRINT
DETECT

Find the meaningful signal

Combine verified company news, intent, hiring, engagement, and opportunity context. Keep sources and dates attached.

DECIDE

Choose the account response

Assess account fit, readiness, buying-group gaps, and the relevance of a coordinated seller play.

ACTIVATE

Equip the seller to act

Create a seller-ready brief with the signal, business hypothesis, relevant proof, assigned owner, and next action.

AI ASSISTSResearch, signal synthesis, and briefing drafts.

PEOPLE OWNSource validation, account judgment, and outreach approval.

Selected transformations

Systems built. Pipeline moved.

Each story shows the business problem, the operating choice, the orchestration, and the outcome—not just the deliverables.

Veriff

Global ABM & Field Marketing Manager
2022—2024

IdentityEnterpriseMarTech

CASE 02 / SCALE-UP ENGINE

Building the account system behind enterprise growth.

Established account strategy, segmentation, personalization, reporting, and repeatable execution—then connected Demandbase, Salesloft, and Chili Piper to scoring, buying-group engagement, routing, and outbound.

The constraint

A fast-scaling identity platform needed a repeatable way to penetrate complex global accounts and translate engagement into coordinated follow-up.

The choice

Centered the motion on account fit, buying-group coverage, behavioral signals, and regional relevance rather than lead volume alone.

The system

Combined vertical content, field activation, paid programs, seller sequences, meeting routing, executive engagement, and account-level reporting.

The impact

Generated $8.3M in direct pipeline and $2.3M in influenced revenue, with stronger engagement and materially larger opportunities.

$8.3M direct pipeline+40% engagement+110% ACV

Harness

Senior Global ABM Manager

DevOpsAccelerationIntent

CASE 03 / OPPORTUNITY ACCELERATION

Reactivating stalled enterprise opportunities with signal-led plays.

Used account intent, opportunity context, personalized web experiences, conversational engagement, and seller plays to restart high-value conversations.

The constraint

High-value opportunities had interest but insufficient urgency, stakeholder coverage, or a clear reason to re-engage.

The choice

Prioritized by stage, value, intent, and buying-group gaps; built plays around the next barrier to progression.

The system

Connected 6sense signals, Mutiny personalization, Qualified conversations, content, executive outreach, and account-specific Sales actions.

The impact

Protected $1.6M in pipeline, contributed approximately $400K in revenue, and improved demo and conversion performance.

$1.6M pipeline protected+20% demos+30% conversion

TeamViewer

Enterprise ABM Manager

0→1EnterpriseLifecycle

CASE 04 / FOUNDATION BUILD

Creating an enterprise ABM engine from the ground up.

Built the operating foundation for account-based growth: data structure, segmentation, seller alignment, lifecycle programs, and the reporting required to scale.

The constraint

Enterprise growth required an account-centric model that could connect audience strategy, campaigns, Sales development, and measurement.

The choice

Designed the foundation first so campaigns could compound: named-account structure, scoring, lifecycle stages, governance, and shared success criteria.

The system

Built HubSpot ABM infrastructure, SDR workflows, nurture, retargeting, scoring, account reporting, and global demand programs.

The outcome

Created a repeatable enterprise activation model and a shared operating language for Marketing and Sales.

Campaign laboratory

From strategy to market-facing experience.

These portfolio reconstructions translate program strategy into representative creative. They are informed by public brand and campaign references and are not presented as original production ads.

CONNECTWISEACCOUNT PROGRESSION
500
SIGNAL → SELLER ACTION

The next best account. Now.

Intent, engagement, field moments, and partner context—connected.

VERIFFENTERPRISE TRUST
VERIFIED
TRUST FROM THE FIRST HELLO

Enter the market.
Keep fraud out.

Identity intelligence for digital businesses built to scale.

HARNESSOPPORTUNITY ACCELERATION
MOVE WHAT'S STALLED

Every signal deserves a next step.

Turn delivery pressure into a reason for the buying group to act.

TEAMVIEWERENTERPRISE ABM
80%issues solved remotely
KEEP PRODUCTION MOVING

Expert support. Anywhere.

Secure remote operations for complex enterprise environments.

OPSWATRSA FIELD ACTIVATION
OT
PROTECT CRITICAL INFRASTRUCTURE

Make every RSA moment count.

Pre-event targeting, executive engagement, booth experience, and post-event progression.

Execution depth

Strategy that survives contact with the stack.

I work comfortably from board-level growth questions down to the routing, scoring, dashboards, and seller workflows that make the strategy real.

Demand & ABM

Account selection · tiering · paid media · executive engagement · field · webinars · direct mail · partner marketing · lifecycle

Revenue systems

Salesforce · HubSpot · Marketo · Demandbase · 6sense · Salesloft · Outreach · Chili Piper · Clari · Gong · Power BI

Experience & conversion

Mutiny · Optimizely · Qualified · Reachdesk · Sendoso · Cvent · ON24 · LinkedIn Ads · Google Ads

AI-powered GTM

Account research · signal synthesis · message personalization · campaign QA · content workflows · reporting narratives · next-best-action support

Demandbase Solutions Predictive Index HubSpot Inbound & Email Drift Conversational Marketing Google Ads
Dani Stancheva Builder · operator · leader

About Dani

I build the connective tissue between strategy and revenue.

Across B2B SaaS, identity, DevOps, cybersecurity, remote connectivity, and the MSP ecosystem, I have built and scaled account-based and demand-generation motions for complex enterprise sales. My style is direct, collaborative, and evidence-led: align on the commercial goal, make the operating choices visible, equip sellers to act, and measure what actually moved.

12+ years B2B and technology marketing Global scope NAM · EMEA · APAC Leadership mode Strategic player-coach Based in Tampa, Florida

What are you building?

Let’s turn growth priorities into a system your team can run.

Open to Director and Head-of-level roles in demand generation, ABM, growth, and revenue marketing with B2B SaaS and technology companies.

Connect on LinkedIn ↗