REVENUE MARKETING ABM AI-POWERED GTM

THE NEXT STAGE OF GROWTH NEEDS SOMEONE WHO CAN BUILD IT.

Most companies hire strategists who can't execute or tacticians who miss the big picture. I bridge the gap — architecting the AI-powered GTM infrastructure behind ABM, demand generation, and RevOps while leading the campaigns that drive revenue growth.

EXPLORE THE SYSTEMS VIEW THE BLUEPRINTS

Dani Stancheva in a white blouse with her hand resting by her chin

const yourNextStage = {
  campaigns: {
    from: "Disconnected campaigns",
    to: "Coordinated buyer journeys"
  },
  signals: {
    from: "Signals without follow-through",
    to: "Timely, relevant seller action"
  },
  measurement: {
    from: "Reporting on activity",
    to: "Measuring business impact"
  }
};
 
activate(yourNextStage);

EXPLORE THE SYSTEMS / 08

SYSTEM BLUEPRINT

Turn a buying signal into a clear next move.

Turn account signals into timely seller action.

SIGNAL
DECISION
AI ASSIST
ACTIVATION

EXPLORE SYSTEM ↗

~12YEARS IN B2B SAAS & TECH

6XZERO-TO-ONE BUILDS

+110%TARGET-ACCOUNT ACV

$36M+SOURCED PIPELINE

HarnessVeriffOPSWATEventGeekTeamViewerSophosNetAppGigamonConnectWiseStrataFlowsItWorks!New Horizons

HOW I BUILD / EIGHT CONNECTED SYSTEMS

From market intelligence to
measurable growth.

Explore how AI connects account intelligence, seller action, and measurable growth—with people owning the decisions.

● SYSTEM BLUEPRINT

THE BLUEPRINT / SELECT A STAGE

AI ASSISTS

PEOPLE OWN

Tools & connections

Tool	Role	Input → output

Connection design: reviewed exports/imports and manual approval. API or middleware delivery requires validation of permissions, mappings, timing, and failure handling. Native connectors are not assumed.

Execution depth

Strategy that survives contact with the stack.

I work comfortably from board-level growth questions down to the routing, scoring, dashboards, and seller workflows that make the strategy real.

Demand & ABM

Account selection · tiering · paid media · executive engagement · field · webinars · direct mail · partner marketing · lifecycle

Revenue systems

Salesforce · HubSpot · Marketo · Demandbase · 6sense · Salesloft · Outreach · Chili Piper · Clari · Gong · Power BI

Experience & conversion

Mutiny · Optimizely · Qualified · Reachdesk · Sendoso · Cvent · ON24 · LinkedIn Ads · Google Ads

AI-powered GTM

Account research · signal synthesis · message personalization · campaign QA · content workflows · reporting narratives · next-best-action support

Demandbase Solutions Predictive Index HubSpot Inbound & Email Drift Conversational Marketing Google Ads

What are you building?

Let’s turn growth priorities into a system your team can run.

Open to Director and Head-of-level roles in demand generation, ABM, growth, and revenue marketing with B2B SaaS and technology companies.

Connect on LinkedIn ↗